justin lane est.
social media & content creation
role: creative content & social media manager
scope: content creation, strategy, campaigns and event marketing
For two years, I led creative content and social media for Justin Lane, shaping the brand’s voice while producing content, collaborations and influencer-led events.
Focused on capturing the venue’s energy and translating it into consistent, engaging content
feed.
The feed was curated to feel bright, playful and true to the venue’s identity. Each piece of content highlights a different aspect of the experience, from food and drinks to staff, space and nightlife, capturing the shift from daytime dining into a rooftop bar atmosphere.
reels.
1–2 reels were produced weekly, combining trend-led content with key events and promotions to keep the feed timely and engaging.
a valentine’s day campaign capturing the experience beyond the venue, combining lifestyle imagery and video to bring the concept to life.
justin lane imagery
a breakdown of visual direction across justin lane balancing food, atmosphere and energy through different styles of content.
natural light food
bright, fresh and detail-focused imagery designed to highlight texture and quality.
flat lays
styled compositions designed for clarity, branding and menu-focused content
atmosphere
capturing the energy of the space, the people and the experience
flash photography & nightlife
high energy, candid moments capturing the late-night side of the venue.
