paddock bakery
social media & content creation
a reels led approach to rebuilding engagement and growth.
At Paddock Bakery, I led creative content and social media, using a reels-led approach to rebuild engagement and grow the account while reactivating its existing, loyal audience.
reels.
I focused heavily on reels, creating consistent, trend-led content around weekly specials and products I knew would perform. Starting from a quieter account that hadn’t been active in a while, this approach helped grow the page to 118k followers within a few months.
imagery.
Imagery focused on natural light, texture and detail, designed to highlight the products while staying true to Paddock’s soft, organic aesthetic.
billboard.
Selected imagery was used for billboard advertising for a new venue launch in Geelong.
